When you set down the path to create art, whatever sort of art it is, understand that the path is neither short not easy. That means you must determi… - Seth Godin

Consumers with otaku are the sneezers you seek. They’re the ones who will take the time to learn about your product, take the risk to try your product, and take their friends’ time to tell them about it. The flash of insight is that some markets have more otaku-stricken consumers than others. The task of the remarkable marketer is to identify these markets and focus on them to the exclusion of lesser markets – regardless of relative size.

There are no longer any great jobs where someone else tells you precisely what to do.

Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories — stories that resonate and spread.