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Consumers with otaku are the sneezers you seek. They’re the ones who will take the time to learn about your product, take the risk to try your produc… - Seth Godin
" "Consumers with otaku are the sneezers you seek. They’re the ones who will take the time to learn about your product, take the risk to try your product, and take their friends’ time to tell them about it. The flash of insight is that some markets have more otaku-stricken consumers than others. The task of the remarkable marketer is to identify these markets and focus on them to the exclusion of lesser markets – regardless of relative size.
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About Seth Godin
Seth Godin (born July 10, 1960) is an American author and speaker on business issues.
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Additional quotes by Seth Godin
If you took organic chemistry in college, you’ve experienced the Dip. Academia doesn’t want too many unmotivated people to attempt medical school, so they set up a screen. Organic chemistry is the killer class, the screen that separates the doctors from the psychologists. If you can’t handle organic chemistry, well, then, you can’t go to med school.
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