Great design = getting people to do what you want. - Seth Godin

To be willing to do new things you don't think you'll like requires you to prefer the unknown. Not just tolerate it, but to prefer it.

1. Your business needs more linchpins. It’s scary to rely on a particular employee, but in a postindustrial economy, you have no choice. 2. You are capable of becoming a linchpin. And if you do, you’ll discover that it’s worth the effort.

The same is true for learning. True learning (as opposed to education) is a voluntary experience that requires tension and discomfort (the persistent feeling of incompetence as we get better at a skill).