The secret of being wrong isn’t to avoid being wrong! The secret is being willing to be wrong. - Seth Godin

The goal is to quit the tasks you’re doing because you’re hiding on behalf of the lizard brain and to push through the very tasks the lizard fears.

As a result, the rewards for being first are enormous. It’s not a linear scale. It’s not a matter of getting a little more after giving a little more. It’s a curve, and a steep one.

Crash diets don't work.

They don't work for losing weight, they don't work for making sales quota and they don't work for getting and keeping a job.

The reason they don't work has nothing to do with what's on the list of things to be done (or consumed). No, the reason they don't work is that they don't change habits, and habits are where our lives and careers and bodies are made.