Change is powerful, but change always comes with the possibility of failure as its partner. “This might not work” isn’t merely something to be tolera… - Seth Godin

Great bosses and world-class organizations hire motivated people, set high expectations, and give their people room to become remarkable.

The thermostat, on the other hand, manages to change the environment in sync with the outside world. Every organization needs at least one thermostat. These are leaders who can create change in response to the outside world, and do it consistently over time.

The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific.