Marketing is one of our greatest callings. It’s the work of positive change. - Seth Godin

Successful heretics create their own religions....You can recognize the need for faith in your idea, you can find the tribe you need to support you, and yes, you can create a new religion around your faith. Steve Jobs did it on purpose at Apple and Phil Knight is famous for doing it at Nike.

Seizing new ground, making connections between people or ideas, working without a map — these are works of art, and if you do them, you are an artist, regardless of whether you wear a smock, use a computer, or work with others all day long.

Initiating is really and truly difficult, and that’s what leaders do. They see something others are ignoring and they jump on it. They cause the events that others have to react to. They make change.