Serious accidents are frequently blamed on "human error." Y… - Donald Norman

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Serious accidents are frequently blamed on "human error." Yet careful analysis of such situations shows that the design or installation of the equipment has contributed significantly to the problems. The design team or installers did not pay sufficient attention to the needs of those who would be using the equipment, so confusion or error was almost unavoidable.

Donald Norman

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About Donald Norman

Donald Arthur Norman (born December 25, 1935) is a professor emeritus of cognitive science at University of California, San Diego and a Professor of Computer science at Northwestern University.

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Native Name: Donald Arthur Norman

Alternative Names: Donald A. Norman • Don Norman

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Jef Raskin Paul Graham Edsger W. Dijkstra Erik Naggum Gerald M. Weinberg

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As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.

Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?

People Propose, Science Studies, Technology Conforms.

Serious accidents are frequently blamed on "human error." Yet careful analysis of such situations shows that the design or installation of the equipm… - Donald Norman

About Donald Norman

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