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" "Serious accidents are frequently blamed on "human error." Yet careful analysis of such situations shows that the design or installation of the equipment has contributed significantly to the problems. The design team or installers did not pay sufficient attention to the needs of those who would be using the equipment, so confusion or error was almost unavoidable.
Donald Arthur Norman (born December 25, 1935) is a professor emeritus of cognitive science at University of California, San Diego and a Professor of Computer science at Northwestern University.
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