American computer interface expert (1943-2005)
Jef Raskin (9 March 1943 – 26 February 2005) was an expert in human-computer interaction who began the Macintosh project for Apple Computer.
From: Wikiquote (CC BY-SA 4.0)
Showing quotes in randomized order to avoid selection bias. Click Popular for most popular quotes.
Works in ChatGPT, Claude, or Any AI
Add semantic quote search to your AI assistant via MCP. One command setup.
How in the world do you sell something that's different? That's the biggest problem. The world's not quite ready to believe. It's like in the early days at Apple, they said, "What's it good for?" We couldn't give a really good answer so they assumed the machine wasn't going to sell. But I do know the way I plan to sell my product is by word of mouth. Some people will try it and say, "This product really gets my job done. It doesn't have fifteen fonts. I can't print it out in old gothic banners five feet long, but I sure got that article finished under the deadline." That's how I can sell it. Later, people will understand it.
It would be wonderful if we could just tuck in a few loose ends and change a handful of details of present systems to have them work properly. Unfortunately, we have learned that the GUI concept has fundamental flaws that cannot be corrected by small changes. These flaws have to do with incompatibilities between the designs of both GUIs and command-line interfaces and the way our brains are wired. As we cannot change the way our minds work, we must change the interface design.