Jef Raskin Quotes

By choosing to focus on computers rather than the tasks we wanted done, we inherited much of the baggage that had accumulated around earlier generations of computers. It is more a matter of style and operating systems that need elaborate user interfaces to support huge application programs. These structures demand ever larger memories and complex peripherals. It's as if we had asked for a bit of part-time help and were given a bureaucracy.

MacUser: If you could change one thing, what would it be? Jef Raskin: To not have people assume you can rank every-thing one dimensionally. Or have everybody realise that killing people is not a way to solve problems.

Jobs took over. He simply came in and said, "I'm taking over Macintosh hardware; you can have software and publications." … And then a few months later Jobs said, "I'm taking over software; you can have publications." So I said, "You can have publications too," and left. That was in May of 1982. He and Markkula said, "Please don't leave. Give us another month and we'll make you an offer you can't refuse." So I gave Apple a month; they made me an offer, and I refused.

Icons, windows, mice, big operating systems, huge programs, integrated packages.... I would like to remind the world that just because two things are on the same menu doesn't mean they taste good together.

He does not give credit where due. This is an especially damaging trait in a company that depends on innovation for its surival.

A computer shall not waste your time or require you to do more work than is strictly necessary.

If books were sold as software and online recordings are, they would have this legalese up front: The content of this book is distributed on an 'as is' basis, without warranty as to accuracy of content, quality of writing, punctuation, usefulness of the ideas presented, merchantability, correctness or readability of formulae, charts, and figures, or correspondence of (a) the table of contents with the actual contents, (2) page references in the index (if any) with the actual page numbering (if present), and (iii) any illustration with its adjacent caption. Illustrations may have been printed reversed or inverted, the publisher accepts no responsibility for orientation or chirality. Any resemblance of the author or his or her likeness or name to any person, living or dead, or their heirs or assigns, is coincidental; all references to people, places, or events have been or should have been fictionalized and may or may not have any factual basis, even if reported as factual. Similarities to existing works of art, literature, song, or television or movie scripts is pure happenstance. References have been chosen at random from our own catalog. Neither the author(s) nor the publisher shall have any liability whatever to any person, corporation, animal whether feral or domesticated, or other corporeal or incorporeal entity with respect to any loss, damage, misunderstanding, or death from choking with laughter or apoplexy at or due to, respectively, the contents; that is caused or is alleged to be caused by any party, whether directly or indirectly due to the information or lack of information that may or may not be found in this alleged work. No representation is made as to the correctness of the ISBN or date of publication as our typist isn't good with numbers and errors of spelling and usage are attributable solely to bugs in the spelling and grammar checker in Microsoft Word. If sold without a cover, this book will be thinner than those sold with a cover. You do not own this book, but have acquired only a revocable non-exclusive license to read the material contained herein. You may not read it aloud to any third party. This disclaimer is a copyrighted work of Jef Raskin, first published in 2004, and is distributed 'as is', without warranty as to quality of humor, incisiveness of commentary, sharpness of taunt, or aptness of jibe.

How in the world do you sell something that's different? That's the biggest problem. The world's not quite ready to believe. It's like in the early days at Apple, they said, "What's it good for?" We couldn't give a really good answer so they assumed the machine wasn't going to sell. But I do know the way I plan to sell my product is by word of mouth. Some people will try it and say, "This product really gets my job done. It doesn't have fifteen fonts. I can't print it out in old gothic banners five feet long, but I sure got that article finished under the deadline." That's how I can sell it. Later, people will understand it.

If I am correct, the use of a product based on modelessness and monoty would soon become so habitual as to be nearly addictive, leading to a user population devoted to and loyal to the product.

When you have to choose among methods, your locus of attention is drawn from the task and temporarily becomes the decision itself.

It's absolutely ugly, but unfortunately quite true of the world today; the more money you make, the more people tend to listen to you. If you're not quoted in Fortune or Forbes or the Wall Street Journal, then nobody listens. If you say something that makes a lot of money, whether what you said is true or not, people listen.

Human logic [emphasis added] was forced on us by the physical world and is therefore consistent with it. Mathematics derives from logic. This is why mathematics is consistent with the physical world.

Jobs regularly misses appointments. This is so well-known as to be almost a running joke. It's not funny, hurts Apple's image when he does it to outsiders, and wastes our time and energy when it is done to another employee.

He is a prime example of a manager who takes the credit for his optimistic schedules and then blames the workers when deadlines are not met.

A computer shall not harm your work or, through inaction, allow your work to come to harm.