American computer interface expert (1943-2005)
Jef Raskin (9 March 1943 – 26 February 2005) was an expert in human-computer interaction who began the Macintosh project for Apple Computer.
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One of the prophets of the personal computer industry, Alan Kay, has said that the true personal computer has not yet been made. I disagree. We have, as the ancient curse warns us, gotten what we asked for. We do indeed have computers being bought by individuals for themselves; they are "personal computers". The problem is that many of us didn't want computers in the first place -- computers are merely boxes for running programs -- we wanted the benefits that computer technology has to offer. What we wanted was to ease the workload in information related areas much as washing machines and vacuum cleaners ease the workload in maintaining cleanliness.
It would be wonderful if we could just tuck in a few loose ends and change a handful of details of present systems to have them work properly. Unfortunately, we have learned that the GUI concept has fundamental flaws that cannot be corrected by small changes. These flaws have to do with incompatibilities between the designs of both GUIs and command-line interfaces and the way our brains are wired. As we cannot change the way our minds work, we must change the interface design.
How in the world do you sell something that's different? That's the biggest problem. The world's not quite ready to believe. It's like in the early days at Apple, they said, "What's it good for?" We couldn't give a really good answer so they assumed the machine wasn't going to sell. But I do know the way I plan to sell my product is by word of mouth. Some people will try it and say, "This product really gets my job done. It doesn't have fifteen fonts. I can't print it out in old gothic banners five feet long, but I sure got that article finished under the deadline." That's how I can sell it. Later, people will understand it.
MacUser: Which person do you most admire? Jef Raskin: For what attribute? Once again you ask a question that linearises a complex matter. I can name many. Let's start with people named George: George Cantor for moving infinity out of philosophy into mathematics, George Washington for showing how a leader should relinquish power, and George Bernard Shaw for his humanity... Or we can do it by subject and admire Aristotle, Isaac Newton and Albert Einstein for their pulling from nature comprehensible laws; or Euclid, Gauss and Gödel for their contributions to mathematics; or people who have influenced me very directly, in which case I'd mention my very admirable parents and the teacher who taught me to be intellectually independent, L R Genise; or how about Claude Shannon without whose work on information theory I would have been lost.
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By choosing to focus on computers rather than the tasks we wanted done, we inherited much of the baggage that had accumulated around earlier generations of computers. It is more a matter of style and operating systems that need elaborate user interfaces to support huge application programs. These structures demand ever larger memories and complex peripherals. It's as if we had asked for a bit of part-time help and were given a bureaucracy.