MacUser: If you could change one thing, what would it be? Jef Raskin: To not have people assume you can rank every-thing one dimensionally. Or have e… - Jef Raskin

How in the world do you sell something that's different? That's the biggest problem. The world's not quite ready to believe. It's like in the early days at Apple, they said, "What's it good for?" We couldn't give a really good answer so they assumed the machine wasn't going to sell. But I do know the way I plan to sell my product is by word of mouth. Some people will try it and say, "This product really gets my job done. It doesn't have fifteen fonts. I can't print it out in old gothic banners five feet long, but I sure got that article finished under the deadline." That's how I can sell it. Later, people will understand it.

I have always liked Steve personally, but I have found it impossible to work for him and retain much enjoyment in my work.

Imagine if every Thursday your shoes exploded if you tied them the usual way. This happens to us all the time with computers, and nobody thinks of complaining.