MacUser: If you could change one thing, what would it be? Jef Raskin: To not have people assume you can rank every-thing one dimensionally. Or have e… - Jef Raskin

After he took over, Jobs came up with the story about the Mac project being a "pirate operation." We weren't trying to keep the project away from Apple, as he later said; we had very good ties with the rest of Apple. We were trying to keep the project away from Jobs' meddling. For the first two years, Jobs wanted to kill the project because he didn't understand what it was really all about.

Once the product's task is known, design the interface first; then implement to the interface design.

When you have to choose among methods, your locus of attention is drawn from the task and temporarily becomes the decision itself.