How in the world do you sell something that's different? That's the biggest problem. The world's not quite ready to believe. It's like in the early d… - Jef Raskin

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How in the world do you sell something that's different? That's the biggest problem. The world's not quite ready to believe. It's like in the early days at Apple, they said, "What's it good for?" We couldn't give a really good answer so they assumed the machine wasn't going to sell. But I do know the way I plan to sell my product is by word of mouth. Some people will try it and say, "This product really gets my job done. It doesn't have fifteen fonts. I can't print it out in old gothic banners five feet long, but I sure got that article finished under the deadline." That's how I can sell it. Later, people will understand it.

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About Jef Raskin

Jef Raskin (9 March 1943 – 26 February 2005) was an expert in human-computer interaction who began the Macintosh project for Apple Computer.

Biography information from Wikiquote

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Additional quotes by Jef Raskin

What I proposed was a computer that would be easy to use, mix text and graphics, and sell for about $1,000. Steve Jobs said that it was a crazy idea, that it would never sell, and we didn't want anything like it. He tried to shoot the project down.

I was very much amused by the recent Newsweek article where he [Jobs] said, "I have a few good designs in me still." He never had any designs. He has not designed a single product. Woz (Steve Wozniak) designed the Apple II. Ken Rothmuller and others designed Lisa. My team and I designed the Macintosh. Wendell Sanders designed the Apple III. What did Jobs design? Nothing.

Норман (1983) указывает три метода предотвращения модальных (т. е. связанных с режимами) ошибок:
1. Не использовать режимы.
2. Обеспечить четкое различие между режимами.
3. Не использовать одинаковые команды в разных режимах, чтобы команда, примененная не в том режиме, не могла привести к неприятностям.
Из приведенных трех методов только первый позволяет полностью избежать модальных ошибок. Что касается второго метода, то, как мы могли уже убедиться, он не всегда работает. Третий метод не сокращает количество ошибок, но позволяет уменьшить их негативные последствия.

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