When it came time to announce the price of the new machine, Jobs did what he would often do in product demonstrations: reel off the features, describe them as being “worth thousands and thousands of dollars,” and get the audience to imagine how expensive it really should be. Then he announced what he hoped would seem like a low price: “We’re going to be charging higher education a single price of $6,500.

Finally Jobs proposed Apple Computer. “I was on one of my fruitarian diets,” he explained. “I had just come back from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge off the word ‘computer.’ Plus, it would get us ahead of Atari in the phone book

After he took over, Jobs came up with the story about the Mac project being a "pirate operation." We weren't trying to keep the project away from Apple, as he later said; we had very good ties with the rest of Apple. We were trying to keep the project away from Jobs' meddling. For the first two years, Jobs wanted to kill the project because he didn't understand what it was really all about.

Originally, I wanted a machine that would cost $100. My idea was to spend nothing on the console technology so all the money could be spent on improving the interface and software. If we hadn't used NAND flash memory [to store data such as games and photos] and other pricey parts, we might have succeeded.

Steve Jobs was a true visionary who refused to listen to customers — believing that he knew better than they did about what they needed. He ruled with an iron fist and did not tolerate dissent of any type. ... Apple may have peaked. ... its last major innovation — the iPhone — was released in June 2007.

Now he was about to launch the Macintosh, a machine that violated many of the principles of the hacker’s code: It was overpriced; it would have no slots, which meant that hobbyists could not plug in their own expansion cards or jack into the motherboard to add their own new functions; and it took special tools just to open the plastic case. It was a closed and controlled system, like something designed by Big Brother rather than by a hacker.

Steve Jobs doesn't use a Mac, and won't, because it's too crappy in his opinion.

Steve Jobs set Carly Fiorina up over a decade ago. He used compliments and empty promises to make sure HP never brought to market an iPod competitor and, while it isn't certain that HP would have been successful, had it been, Apple likely wouldn't be around today, and Fiorina lost her job partially as a result of that scam.

I'm not a big fan of Steve Jobs, personally. I dunno, I just don't understand what the big deal was with that guy... I don't get it. (on whether Jobs personally invented the iPhone) But did he? Did he? Did he sit down, "I'm gonna invent the iPhone!" and then he sits there soldering, possibly welding... didn't he have like a crew of guys helping him out? Then why when he went to those nerd fests didn't he have like a chorus of scientists behind him who helped him out, too? He walked out like he was Tesla... I think he just kinda, like, told people what to invent. Like he just kinda came in like, "I want my whole music collection in that phone. GET ON IT." And then all these nameless, faceless guys made it happen and then they have the big nerd concert and he goes out there by himself. No belt, you know, sneakers on... I just didn't buy it.

[W]hen Apple wanted the name "iPhone" and it was owned by Cisco, Steve Jobs just took it, and his legal team executed so he could keep it. It turned out that doing this was surprisingly inexpensive. And, as the Apple Watch showcased, the Apple Phone likely would not have sold anywhere near as well as the iPhone.

One of the prophets of the personal computer industry, Alan Kay, has said that the true personal computer has not yet been made. I disagree. We have, as the ancient curse warns us, gotten what we asked for. We do indeed have computers being bought by individuals for themselves; they are "personal computers". The problem is that many of us didn't want computers in the first place -- computers are merely boxes for running programs -- we wanted the benefits that computer technology has to offer. What we wanted was to ease the workload in information related areas much as washing machines and vacuum cleaners ease the workload in maintaining cleanliness.

Jobs took over. He simply came in and said, "I'm taking over Macintosh hardware; you can have software and publications." … And then a few months later Jobs said, "I'm taking over software; you can have publications." So I said, "You can have publications too," and left. That was in May of 1982. He and Markkula said, "Please don't leave. Give us another month and we'll make you an offer you can't refuse." So I gave Apple a month; they made me an offer, and I refused.

[Singing] Steve Jobs, send me a brand-new Mac...

"I was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge of the word 'computer', plus it would get us a head of Atari in the phone book. He told Wozniak if a better name did not hit them by the next afternoon, they would just stick with apple and they did. 1 Apr 1976 "