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When it came time to announce the price of the new machine, Jobs did what he would often do in product demonstrations: reel off the features, describ… - Walter Isaacson
" "When it came time to announce the price of the new machine, Jobs did what he would often do in product demonstrations: reel off the features, describe them as being “worth thousands and thousands of dollars,” and get the audience to imagine how expensive it really should be. Then he announced what he hoped would seem like a low price: “We’re going to be charging higher education a single price of $6,500.
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About Walter Isaacson
Walter Isaacson (born May 20, 1952) is a writer and biographer. He is the President and CEO of the Aspen Institute, a nonpartisan educational and policy studies organization based in Washington, D.C. He was the Chairman and CEO of CNN and the Managing Editor of Time. He has written biographies of Henry Kissinger, Benjamin Franklin, Albert Einstein, Steve Jobs and Elon Musk.
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Alternative Names:
Walter Seff Isaacson
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