Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There i… - Walter Isaacson

for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.

science without religion is lame, religion without science is blind.

Born and bred a member of the leather-aproned class, Franklin was, at least for most of his life, more comfortable with artisans and thinkers than with the established elite, and he was allergic to the pomp and perks of a hereditary aristocracy. Throughout his life he would refer to himself as "B. Franklin, printer."
From these attitudes spring what may be Franklin's most important vision: an American national identity based on the virtues and values of its middle class. Instinctively more comfortable with democracy than were his fellow founders, and devoid of the snobbery that later critics would feel toward his own shopkeeping values, he had faith in the wisdom of the common man and felt that a new nation would draw its strength from what he called "the middling people." Through his self-improvement tips for cultivating personal virtues and his civic-improvement schemes for furthering the common good, he helped to create, and to celebrate, a new ruling class of ordinary citizens.