Finally Jobs proposed Apple Computer. “I was on one of my fruitarian diets,” he explained. “I had just come back from the apple farm. It sounded fun,… - Steve Jobs

"La simplicidad es lo máximo de la sofisticación. Cuando te enfrentas por primera vez a un problema, parece fácil porque no sabes mucho de él. Después te metes en el problema y ves que en realidad es complicado, así que se te ocurre todo tipo de soluciones rebuscadas.
La mayoría se detiene ahí,pero la clave es seguir avanzando, hasta que encuentras "el principio subyacente" del problema y es entonces cuando el círculo se cierra con una solución bella y elegante que funciona."

John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place — which was making great computers for people to use.

El único modo de hacer un gran trabajo es amar lo que haces.