Stay Hungry; Stay Foolish. - Steve Jobs

People think focus means saying yes to the thing you've got to focus on, but that's not what it means at all. It means saying no to the one hundred other good ideas there are. You have to pick carefully

We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.

How come the Mac group produced Mac and the people at IBM produced the PCjr? We think the Mac will sell zillions, but we didn’t build Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build. When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.