Top 15 Jef Raskin Quotes

Imagine if every Thursday your shoes exploded if you tied them the usual way. This happens to us all the time with computers, and nobody thinks of complaining.

Между именем файла и самим файлом не должно быть различия. Человеческий мозг способен более эффективным образом использовать быструю, полнотекстовую поисковую систему, поэтому любое слово или фраза из файла может служить ключом к нему. (Более того, желательно, чтобы по запросу «письмо о стрекозе» выполнялся поиск чего-либо в форме письма, а также не только слова стрекоза, но и связанных с ним терминов и выражений в случаях, если упоминались научные названия этого вида (например, Odonata). Если такие письма обнаружены не были, поиск должен продолжиться среди документов, не являющихся письмами, и так далее, расширяясь до сетевых ресурсов и Интернета.) Вы не можете помнить содержание документа по его имени «Письмо Джиму от 21/12/92», но вы можете помнить, что когда-то вы писали Джиму по поводу одной голубой Edsel, которая однажды пролетала мимо вас. Поиск по слову Edsel найдет только один или два элемента во всей вашей системе, если только вы не интересуетесь именно видом Edsel – в этом случае вы, вероятно, выбрали бы другую схему поиска. Неограниченное по длине имя файла является самим файлом. Содержание текстового файла и есть его самое лучшее имя.

...задача дизайнеров заключается в том, чтобы создавать интерфейсы, которые не позволяют привычкам вызывать проблемы у пользователей. Мы должны создавать интерфейсы, которые, во-первых, целенаправленно опираются на человеческую способность формировать привычки и, во-вторых, развивают у пользователей такие привычки, которые позволяют упростить ход работы. В случае идеального человекоориентированного интерфейса доля участия самого интерфейса в работе пользователя должна сводиться к формированию полезных привычек. Многие проблемы, которые делают программные продукты сложными и неудобными в использовании, происходят из-за того, что в используемом интерфейсе «человек-машина» не учитываются полезные и вредные свойства человеческой способности формировать привычки.

Human logic [emphasis added] was forced on us by the physical world and is therefore consistent with it. Mathematics derives from logic. This is why mathematics is consistent with the physical world.

By choosing to focus on computers rather than the tasks we wanted done, we inherited much of the baggage that had accumulated around earlier generations of computers. It is more a matter of style and operating systems that need elaborate user interfaces to support huge application programs. These structures demand ever larger memories and complex peripherals. It's as if we had asked for a bit of part-time help and were given a bureaucracy.

One of the prophets of the personal computer industry, Alan Kay, has said that the true personal computer has not yet been made. I disagree. We have, as the ancient curse warns us, gotten what we asked for. We do indeed have computers being bought by individuals for themselves; they are "personal computers". The problem is that many of us didn't want computers in the first place -- computers are merely boxes for running programs -- we wanted the benefits that computer technology has to offer. What we wanted was to ease the workload in information related areas much as washing machines and vacuum cleaners ease the workload in maintaining cleanliness.

How in the world do you sell something that's different? That's the biggest problem. The world's not quite ready to believe. It's like in the early days at Apple, they said, "What's it good for?" We couldn't give a really good answer so they assumed the machine wasn't going to sell. But I do know the way I plan to sell my product is by word of mouth. Some people will try it and say, "This product really gets my job done. It doesn't have fifteen fonts. I can't print it out in old gothic banners five feet long, but I sure got that article finished under the deadline." That's how I can sell it. Later, people will understand it.

Icons, windows, mice, big operating systems, huge programs, integrated packages.... I would like to remind the world that just because two things are on the same menu doesn't mean they taste good together.

It's absolutely ugly, but unfortunately quite true of the world today; the more money you make, the more people tend to listen to you. If you're not quoted in Fortune or Forbes or the Wall Street Journal, then nobody listens. If you say something that makes a lot of money, whether what you said is true or not, people listen.

I hate mice. The mouse involves you in arm motions that slow you down. I didn't want it on the Macintosh, but Jobs insisted. In those days, what he said went, good idea or not.

Have you ever noticed that there are no Maytag user groups? Nobody needs a mutual support group to run a washing machine.

We have a whole valley full of people talking UNIX versus MS-DOS. What do you need any of that for? Just throw it all out; get rid of all that nonsense. Maybe you need it for computer scientists, but for people who want to get something done, no. Do you need an operating system? No.

I was very much amused by the recent Newsweek article where he [Jobs] said, "I have a few good designs in me still." He never had any designs. He has not designed a single product. Woz (Steve Wozniak) designed the Apple II. Ken Rothmuller and others designed Lisa. My team and I designed the Macintosh. Wendell Sanders designed the Apple III. What did Jobs design? Nothing.

After he took over, Jobs came up with the story about the Mac project being a "pirate operation." We weren't trying to keep the project away from Apple, as he later said; we had very good ties with the rest of Apple. We were trying to keep the project away from Jobs' meddling. For the first two years, Jobs wanted to kill the project because he didn't understand what it was really all about.

Jobs took over. He simply came in and said, "I'm taking over Macintosh hardware; you can have software and publications." … And then a few months later Jobs said, "I'm taking over software; you can have publications." So I said, "You can have publications too," and left. That was in May of 1982. He and Markkula said, "Please don't leave. Give us another month and we'll make you an offer you can't refuse." So I gave Apple a month; they made me an offer, and I refused.