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" "It's absolutely ugly, but unfortunately quite true of the world today; the more money you make, the more people tend to listen to you. If you're not quoted in Fortune or Forbes or the Wall Street Journal, then nobody listens. If you say something that makes a lot of money, whether what you said is true or not, people listen.
Jef Raskin (9 March 1943 – 26 February 2005) was an expert in human-computer interaction who began the Macintosh project for Apple Computer.
Biography information from Wikiquote
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MacUser: Which person do you most admire? Jef Raskin: For what attribute? Once again you ask a question that linearises a complex matter. I can name many. Let's start with people named George: George Cantor for moving infinity out of philosophy into mathematics, George Washington for showing how a leader should relinquish power, and George Bernard Shaw for his humanity... Or we can do it by subject and admire Aristotle, Isaac Newton and Albert Einstein for their pulling from nature comprehensible laws; or Euclid, Gauss and Gödel for their contributions to mathematics; or people who have influenced me very directly, in which case I'd mention my very admirable parents and the teacher who taught me to be intellectually independent, L R Genise; or how about Claude Shannon without whose work on information theory I would have been lost.
How in the world do you sell something that's different? That's the biggest problem. The world's not quite ready to believe. It's like in the early days at Apple, they said, "What's it good for?" We couldn't give a really good answer so they assumed the machine wasn't going to sell. But I do know the way I plan to sell my product is by word of mouth. Some people will try it and say, "This product really gets my job done. It doesn't have fifteen fonts. I can't print it out in old gothic banners five feet long, but I sure got that article finished under the deadline." That's how I can sell it. Later, people will understand it.