Perhaps most important, set a high and clear standard for performance. If you want to have a world-class company, you must make sure that the people … - Ben Horowitz

Every time you make the hard, correct decision you become a bit more courageous and every time you make the easy, wrong decision you become a bit more cowardly. If you are CEO, these choices will lead to a courageous or cowardly company.

I’d learned that all decisions were objective until the first line of code was written. After that, all decisions were emotional.

Feedback won’t be personal in your company. If the CEO constantly gives feedback, then everyone she interacts with will just get used to it. Nobody will think, “Gee, what did she really mean by that comment? Does she not like me?” Everybody will naturally focus on the issues, not an implicit random performance evaluation.