expected, look for someone with a sense of humour, who is fun, friendly and caring, because that is a person who likely understands teamwork and will… - Richard Branson

A typical Virgin airline employee is the sort of person who will joke with passengers and smile, not just nod their head and say: ‘Yes sir, no sir, three bags full sir.’ I shared a story about one occasion when we had a short delay before a Virgin flight and people had to queue up at the gate. One of the passengers jumped the queue and marched up to the desk. Our team member very politely asked him to get back into the queue. He turned on her and said: ‘Don’t you know who I am?’ So she picked up the intercom and announced: ‘I have a young man at gate 23, who seems to be lost – he doesn’t know who he is.’ The other passengers roared with laughter. ‘Fuck you!’ shouted the self-important man. She kept a straight face and replied: ‘I’m afraid you’re going to have to get in line for that too, sir!

Success is more than luck. You have to believe in yourself and make it happen.

To be associated with industry no longer carries the stigma of profiteering, exploitation and of being uncaring as it did when I was at school.