The movie cheerfully offends all civilized notions of taste, decorum, manners and hygiene... is the movie vulgar? Vulgarity is when we don't laugh. W… - Roger Ebert

Deuce Bigalow is aggressively bad, as if it wants to cause suffering to the audience. The best thing about it is that it runs for only 75 minutes. … Does this sound like a movie you want to see? It sounds to me like a movie that Columbia Pictures and the film's producers … should be discussing in long, sad conversations with their inner child. The movie created a spot of controversy... Rob Schneider took offense when Patrick Goldstein of the Los Angeles Times listed [2004's] Best Picture nominees and wrote that they were "ignored, unloved, and turned down flat by most of the same studios that … bankroll hundreds of sequels, including a follow-up to Deuce Bigalow: Male Gigolo, a film that was sadly overlooked at Oscar time because apparently nobody had the foresight to invent a category for Best Running Penis Joke Delivered by a Third-Rate Comic." Schneider retaliated by attacking Goldstein in full-page ads in Daily Variety and the Hollywood Reporter. In an open letter to Goldstein, Schneider wrote: "Well, Mr. Goldstein, I decided to do some research to find out what awards you have won. I went online and found that you have won nothing. Absolutely nothing. No journalistic awards of any kind. … Maybe you didn't win a Pulitzer Prize because they haven't invented a category for Best Third-Rate, Unfunny Pompous Reporter Who's Never Been Acknowledged by His Peers..." As chance would have it, I have won the Pulitzer Prize, and so I am qualified. Speaking in my official capacity as a Pulitzer Prize winner, Mr. Schneider, your movie sucks."

Occasionally an unsuspecting innocent will stumble into a movie like this and send me an anguished postcard, asking how I could possibly give a favorable review to such trash. My stock response is Ebert's Law, which reads: A movie is not about what it is about. It is about how it is about it.

It's not what a movie is about, it's how it is about it.