Design isn't marketing, but more and more companies are tre… - Dieter Rams

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Design isn't marketing, but more and more companies are treating it like that. There should be an absolute commitment to design and technology, and they have to go together.

Dieter Rams

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About Dieter Rams

(born 20 May 1932) is a German designer who is most closely associated with the consumer products company Braun, the furniture company Vitsœ, and the functionalist school of industrial design. His unobtrusive approach and belief in "less, but better" design has influenced the practice of design, as well as 20th century aesthetics and culture.

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The first Braun period was marked by the Ulm school, through Hans Gugelot, in the sphere of product design and Otl Aicher in that o graphic design. My own work and that of my group would have been unthinkable without the way paved by them.

When I started at Braun there were difficulties between the designers and engineers, as there are in many companies, but I noticed that the engineers liked to have a brandy, so I'd buy a bottle of good cognac to share with them. To be a good designer, you have to be half-psychologist.

Design isn't marketing, but more and more companies are treating it like that. There should be an absolute commitment to design and technology, and t… - Dieter Rams

About Dieter Rams

Additional quotes by Dieter Rams