When I started at Braun there were difficulties between the designers and engineers, as there are in many companies, but I noticed that the engineers… - Dieter Rams
" "When I started at Braun there were difficulties between the designers and engineers, as there are in many companies, but I noticed that the engineers liked to have a brandy, so I'd buy a bottle of good cognac to share with them. To be a good designer, you have to be half-psychologist.
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About Dieter Rams
(born 20 May 1932) is a German designer who is most closely associated with the consumer products company Braun, the furniture company Vitsœ, and the functionalist school of industrial design. His unobtrusive approach and belief in "less, but better" design has influenced the practice of design, as well as 20th century aesthetics and culture.
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