Being right does not always bring satisfaction, - Neal Stephenson

It is a bit unsettling, at first, to think of Apple as a control freak, because it is completely at odds with their corporate image. Weren't these the guys who aired the famous Super Bowl ads showing suited, blindfolded executives marching like lemmings off a cliff? Isn't this the company that even now runs ads picturing the Dalai Lama (except in Hong Kong) and Einstein and other offbeat rebels?
It is indeed the same company, and the fact that they have been able to plant this image of themselves as creative and rebellious free-thinkers in the minds of so many intelligent and media-hardened skeptics really gives one pause. It is testimony to the insidious power of expensive slick ad campaigns and, perhaps, to a certain amount of wishful thinking in the minds of people who fall for them. It also raises the question of why Microsoft is so bad at PR, when the history of Apple demonstrates that, by writing large checks to good ad agencies, you can plant a corporate image in the minds of intelligent people that is completely at odds with reality.

I would say that the ability of people to agree on matters of fact not immediately visible — states of affairs removed from them in space and time — ramped up from a baseline of approximately zero to a pretty high level around the time of the scientific revolution and all that, and stayed there and became more globally distributed up through the Cronkite era, and then dropped to zero incredibly quickly when the Internet came along.

Shut up about Leibniz for a moment, Rudy, because look here: You — Rudy — and I are on a train, as it were, sitting in the dining car, having a nice conversation, and that train is being pulled along at a terrific clip by certain locomotives named The Bertrand Russell and Riemann and Euler and others. And our friend Lawrence is running alongside the train, trying to keep up with us — it’s not that we’re smarter than he is, necessarily, but that he’s a farmer who didn’t get a ticket. And I, Rudy, am simply reaching out through the open window here, trying to pull him onto the fucking train with us so that the three of us can have a nice little chat about mathematics without having to listen to him panting and gasping for breath the whole way.