It's better to be alone than to spend time with toxic people. It's better to do nothing than to work on something that doesn't matter. It's better … - James Clear

Look for situations where the energy is already flowing downhill. Invest in relationships where there is already mutual respect. Create products that tap into a desire people already have. Work on projects that play to your strengths.

And then, once the potential of the situation is already working for you, add fuel to the fire. Pour yourself into the craft. Act as if you have to outwork everyone else—even though the wind is at your back.

The idea is to sprint downhill, not grind uphill.

The greatest threat to success is not failure, but boredom. We get bored with habits because they stop delighting us. The outcome becomes expected. And as our habits become ordinary, we start derailing our progress to seek novelty. Perhaps this is why we get caught up in a never-ending cycle, jumping from one workout to the next, one diet to the next, one business idea to the next. As soon as we experience the slightest dip in motivation, we begin seeking a new strategy — even if the old one was still working. As Machiavelli noted, “Men desire novelty to such an extent that those who are doing well wish for a change as much as those who are doing badly.

Just start.

Start slow if you have to. Start small if you have to. Start privately if you have to.

Just start.