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In industrial marketing settings, the relationship between buyer and seller is frequently long term, close and involving a complex pattern of interac… - industrial marketing
" "In industrial marketing settings, the relationship between buyer and seller is frequently long term, close and involving a complex pattern of interaction between and within each company. The marketers' and buyers' task in this case may have more to do with maintaining these relationships than with making a straightforward sale or purchase.
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About industrial marketing
(or business-to-business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.
Also Known As
Alternative Names:
B2B marketing
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business to business marketing
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business-to-business selling
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BtoB marketing
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B-to-B marketing
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