In industrial marketing settings, the relationship between … - industrial marketing

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In industrial marketing settings, the relationship between buyer and seller is frequently long term, close and involving a complex pattern of interaction between and within each company. The marketers' and buyers' task in this case may have more to do with maintaining these relationships than with making a straightforward sale or purchase.

industrial marketing

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About industrial marketing

(or business-to-business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.

Also Known As

Alternative Names: B2B marketing • business to business marketing • business-to-business selling • BtoB marketing • B-to-B marketing

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Originators like industrial marketing:

Christian Homburg Philip Kotler Joan Woodward Neil Fligstein Theodore Levitt

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There was no place for irony in marketing: it made people want to look for deeper meaning. There was no place in marketing for that, either.

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

In industrial marketing settings, the relationship between buyer and seller is frequently long term, close and involving a complex pattern of interac… - industrial marketing

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