Individualism pertains to societies in which the ties between individuals are loose: everyone is expected to look after himself or herself and his or… - Geert Hofstede

Individualism implies a loosely knit social framework in which people are supposed to take care of themselves and of their immediate families only.

In most collectivist cultures, direct confrontation of another person is considered rude and undesirable. The word no is seldom used, because saying “no” is a confrontation; “you may be right” and “we will think about it” are examples of polite ways of turning down a request. In the same vein, the word yes should not necessarily be inferred as an approval, since it is used to maintain the line of communication: “yes, I heard you” is the meaning it has in Japan.

is defined as the extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally.