Ask yourself what is the point of advertising prescription drugs... Clearly they... expect we will... demand that our doctors write the prescriptions. - Barry Schwartz

[C]hoice in many facets of our life has gone from implicit and often psychologically unreal to explicit and psychologically very real.

Responsibility for medical care has landed on the... patient with a resounding thud. ...The tenor of medical practice has shifted from... the all-knowing, paternalistic doctor... to one in which the doctor arrays the possibilities... along with the likely pluses and minuses... and the patient makes the choice.

It is no longer the case in the United States that you go to the doctor and the doctor tells you what to do. Instead... the doctor tells you "Well we could do A or we could do B. A has these benefits and these risks. B has these benefits and these risks. What do you want to do?" ...We call it patient autonomy... but what it really is, is a shifting of the burden and responsibility for decision making from somebody who knows something... to someone who knows nothing and is almost certainly sick, and thus not in the best shape to be making decisions...