[C]hoice in many facets of our life has gone from implicit and often psychologically unreal to explicit and psychologically very real. - Barry Schwartz

[W]hen face with overwhelming choice, we... become "pickers,"... we must be willing to rely on habits, customs, norms, and rules to make some decisions automatic.

Much of human progress has involved reducing the time and energy [and] the number of processes... to obtain the necessities of life. ...In the past few decades, though, that long process of simplifying and bundling economic offerings has been reversed. Increasingly, the trend moves back toward time-consuming foraging behavior...

[C]osmetic surgery is slowly shifting from being a procedure that people gossip about to being a commonplace tool for self-improvement.