[C]hoice in many facets of our life has gone from implicit and often psychologically unreal to explicit and psychologically very real. - Barry Schwartz

[W]hat is most important to us, most of the time, is not the objective results of a decision, but the subjective results.

Much of human progress has involved reducing the time and energy [and] the number of processes... to obtain the necessities of life. ...In the past few decades, though, that long process of simplifying and bundling economic offerings has been reversed. Increasingly, the trend moves back toward time-consuming foraging behavior...

We would be better off if we embraced certain voluntary constraints on our freedom of choice... better off seeking what was "good enough" instead of... best... better off if we lowered our expectations... if... decisions were nonreversable... if we paid less attention to what others around us were doing.