We would be better off if we embraced certain voluntary constraints on our freedom of choice... better off seeking what was "good enough" instead of.… - Barry Schwartz

When people have no choice, life is almost unbearable. As the number of available choices increases... the autonomy, control and liberation... are powerful and positive. But as the number of choices keeps growing, negative aspects... begin to appear. As the... choices grow further, the negatives escalate until we become overloaded. At this point, choice no longer liberates, but debilitates. It might even be said to tyrannize.

[C]hoice in many facets of our life has gone from implicit and often psychologically unreal to explicit and psychologically very real.

I am not suggesting that deregulation and competition in the telephone and power industries are bad things. ...But the problem is that state regulators aren't there anymore to make sure customers don't get ripped off. ...[E]ven if you keep what you've always had, you may end up paying substantially more ...