When people have no choice, life is almost unbearable. As t… - Barry Schwartz

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When people have no choice, life is almost unbearable. As the number of available choices increases... the autonomy, control and liberation... are powerful and positive. But as the number of choices keeps growing, negative aspects... begin to appear. As the... choices grow further, the negatives escalate until we become overloaded. At this point, choice no longer liberates, but debilitates. It might even be said to tyrannize.

Barry Schwartz

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About Barry Schwartz

Barry Schwartz (born August 15, 1946) is an American psychologist.

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Stephen Covey F.A. Hayek Tim Ferriss Greg McKeown Atul Gawande

Additional quotes by Barry Schwartz

[W]hat is most important to us, most of the time, is not the objective results of a decision, but the subjective results.

[W]e now face a demand to make choices that is unparalleled in human history.

Americans spend more time shopping than the members of any other society. ...more often than they go to houses of worship, and Americans now have more shopping centers than high schools. ...[P]eople are shopping more now but enjoying it less.

When people have no choice, life is almost unbearable. As the number of available choices increases... the autonomy, control and liberation... are po… - Barry Schwartz

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