We almost have an unlimited variety of phones, especially in the world of cell phones. ...It is not possible to buy a cell phone that doesn't do too … - Barry Schwartz

There was a time when I was a boy when you could get any kind of telephone service you wanted as long as it came from Ma Bell. You rented your phone, you didn't buy it. Once consequence of that... is that the phone never broke.

Identity is much less a thing people "inherit" than it used to be.

A large array of options may discourage customers because it forces an increase in the effort that goes into making the decision. ...[T]hinking about the attractions of some of the unchosen options detracts from the pleasure derived from the chosen one.