Art is anything you can get away with. - Marshall McLuhan

The percept takes priority of the concept.

Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener. That is the immediate aspect of radio. A private experience. The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber. (p. 261)

The press is a group confessional form that provides communal participation. The book is a private confessional form that provides a “point of view.” (p. 204)