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" "Even when he was barely conscious, his strong personality came through. At one point the pulmonologist tried to put a mask over his face when he was sedated. Jobs ripped it off and mumbled that he hated the design and refused to wear it. He ordered them to bring five different options and he would pick the one he liked.
Walter Isaacson (born May 20, 1952) is a writer and biographer. He is the President and CEO of the Aspen Institute, a nonpartisan educational and policy studies organization based in Washington, D.C. He was the Chairman and CEO of CNN and the Managing Editor of Time. He has written biographies of Henry Kissinger, Benjamin Franklin, Albert Einstein, Steve Jobs and Elon Musk.
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"There is something indefinable in an entrepreneur, and I saw that in Steve," he said. " He was interested not just in engineering, but also the business aspects. I taught him that if you act like you can do something, then it will work. I told him, " Pretend to be completely in control and people will assume that you are.
People know how to deal with a desktop intuitively. If you walk into an office, there are papers on the desk. The one on the top is the most important. People know how to switch priority. Part of the reason we model our computers on metaphors like the desktop is that we can leverage this experience people already have.
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But the main lesson to draw from the birth of computers is that innovation is usually a group effort, involving collaboration between visionaries and engineers, and that creativity comes from drawing on many sources. Only in storybooks do inventions come like a thunderbolt, or a lightbulb popping out of the head of a lone individual in a basement or garret or garage.