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" "Those things, thoughts, beings, acts, and instincts which help us to the pleasurable experiences of life we call good, and those which deprive us of pleasure or which bring upon us painful experiences we call bad. This is the supreme standard—Utility. Is the thing, thought, being, act, or impulse useful? Does it lead directly or indirectly to happiness and well-being? If it does, it is right, proper, and good. If it does not, it is wrong, improper, and bad.
John Howard Moore (December 4, 1862 – June 17, 1916) was an American zoologist, philosopher, educator and social reformer. He advocated for the ethical consideration and treatment of animals and authored several articles, books, essays and pamphlets on topics including education, ethics, evolutionary biology, humanitarianism, utilitarianism and vegetarianism. He is best known for his work The Universal Kinship (1906), which advocated for a secular sentiocentric philosophy he called the doctrine of "Universal Kinship", based on the shared evolutionary kinship between all sentient beings.
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Men are not zoophilists (being-lovers). Not many of them are philanthropists (man-lovers). They are barbarians. And the wrongs inflicted by them on non-human beings are for the most part inflicted simply because they feel like it. Human nature is so constructed that men get pleasure out of doing the most monstrous deeds. It is worse than this. Human nature is so constructed that it contains elements which demand exercise, demand motor expression, and in whose expression the most lamentable and appalling effects are produced.
Man is not advised to sit down and fold his hands and roll his eyes piously toward the traditional source of good, and allow himself to be eaten up by tigers and ticks. And no one who reads honestly what has gone before can come to any such conclusion. Anything can be misrepresented if the one who attempts it is ingenious and determined enough. It is recognised that this is not an ideal world, and that it is impossible for any being to act among the evil as he would be able to act among the good. It is simply insisted that man shall ignore the urgings of his lower nature and do the best he can in the circumstances. Men do not and cannot act ideally toward their fellow-men, but they think they act nobly when they do the best they can. And, oh, if man would only try to be just to his fellow-races, what a different world he could make of it! If one is disposed to be wayward, it is astonishing what an array of excuses even the simpleton can scrape up in defence of himself. But if one is resolved on that higher life, ever held up to us by the better elements of our nature, it is also surprising how successful one can be, even among adverse conditions.
It seems sometimes that I can almost see the shining spires of that Celestial Civilisation that man is to build in the ages to come on this earth—that Civilisation that will jewel the land masses of this planet in that sublime time when Science has wrought the miracles of a million years, and Man, no longer the savage he now is, breathes and to every being that feels.