Those things, thoughts, beings, acts, and instincts which help us to the pleasurable experiences of life we call good, and those which deprive us of … - J. Howard Moore

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Those things, thoughts, beings, acts, and instincts which help us to the pleasurable experiences of life we call good, and those which deprive us of pleasure or which bring upon us painful experiences we call bad. This is the supreme standard—Utility. Is the thing, thought, being, act, or impulse useful? Does it lead directly or indirectly to happiness and well-being? If it does, it is right, proper, and good. If it does not, it is wrong, improper, and bad.

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About J. Howard Moore

John Howard Moore (December 4, 1862 – June 17, 1916) was an American zoologist, philosopher, educator and social reformer. He advocated for the ethical consideration and treatment of animals and authored several articles, books, essays and pamphlets on topics including education, ethics, evolutionary biology, humanitarianism, utilitarianism and vegetarianism. He is best known for his work The Universal Kinship (1906), which advocated for a secular sentiocentric philosophy he called the doctrine of "Universal Kinship", based on the shared evolutionary kinship between all sentient beings.

Also Known As

Alternative Names: John Howard Moore J. H. Moore Howard Moore J. H. M.
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Additional quotes by J. Howard Moore

I came to the conclusion out there on the Kansas prairies that the animals were not treated right by human beings. I thought we had not even a right to kill them for food and came to the University of Chicago to study the matter. At that time I had never heard of vegetarianism.

And what is it to act upon others as you would that others would act upon you? It is to put yourself in the place of others. It is consideration of others as ardent as consideration of self. It is the balancing of abilities, supplementation, the social ideal.

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