Do not pursue money. He who pursues money will never achieve it. Serve! If you serve as best as you can, you will not be able to escape money. - Tomáš Baťa

The Bata system of management is a testimony to the understanding that capital is knowledge and not money, buildings or technology:Buildings-they are just piles of brick and concrete. Machines-they are a lot of iron and steel. Only people can give life to it all.

Financial recovery must be preceded by moral recovery.

Such a businessman has never become rich whose mouth was full of slander and his heart full of envy of success of the others, who could with great skill reveal the mistakes of his competitor. However that one has never been and will never be poor who serves his customers with words of cordial kindness and whose eyes can see rather the positive than the negative features of the competitor so that he could use them.