We are as numb in our new electric world as the native involved in our literate and mechanical culture. (p. 9) - Marshall McLuhan

The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an experience. The whole tendency of modern communication...is towards participation in a process, rather than apprehension of concepts.

The magic of the cave image lies in its being, not in its being seen. The symbolic does not refer. It is. (p. 350)

The alphabet, when pushed to a high degree of abstract visual intensity, became typography. The printed word with its specialist intensity burst the bonds of medieval corporate guilds and monasteries, created extreme individualist patterns of enterprise and monopoly. (p. 23)