The alphabet, when pushed to a high degree of abstract visual intensity, became typography. The printed word with its specialist intensity burst the … - Marshall McLuhan
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The alphabet, when pushed to a high degree of abstract visual intensity, became typography. The printed word with its specialist intensity burst the bonds of medieval corporate guilds and monasteries, created extreme individualist patterns of enterprise and monopoly. (p. 23)
Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man’s love by expediting his wishes and desires, namely, in providing him with wealth
A moral point of view too often serves as a substitute for understanding in technological matters. (p. 245)
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The electric technology is within the gates, and we are numb, deaf, blind and mute about its encounter with the Gutenberg technology, on and through which the American way of life was formed.
