Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. T… - Marshall McLuhan

Typical of the reversing that occurs at break boundaries is the paradox that nomadic mobile man, the hunter and food-gatherer, is socially static. On the other hand, sedentary, specialist man is dynamic, explosive, progressive. The new magnetic or world city will be static and iconic or inclusive.

Television completes the cycle of the human sensorium. With the omnipresent ear and the moving eye, we have abolished writing, the specialized acoustic-visual metaphor that established the dynamics of Western civilization.

Advertising is corporate form of art and the goal is to make an effect. Every artist- any painter, any poet or musician sets out to create an effect, he sets a trap to catch somebody`s attention. That is the nature of art.