My views may seem to ignore a moral imperative that businesses should follow virtuous principles, whether or not it is most profitable for them to do… - Jared Diamond

Thus, because we are rapidly advancing along this non-sustainable course, the world's environmental problems will get resolved, in one way or another, within the lifetimes of the children and young adults alive today The only question is whether they will become resolved in pleasant ways of our own choice, or in unpleasant ways not of our choice, such as warfare, genocide, starvation, disease epidemics, and collapses of societies. While all of those grim phenomena have been endemic to humanity throughout our history, their frequency increases with environmental degradation, population pressure, and the resulting poverty and political instability.

If the Easter Islanders couldn't solve their milder local problems in the past, how can the modern world hope to solve its big global problems? People who get depressed at such thoughts often then ask me, “Jared, are you optimistic or pessimistic about the world’s future?” I answer, “I am a cautious optimist.” By that, I mean that, on the one hand, I acknowledge the seriousness of the problems facing us. If we don’t make a determined effort to solve them, and if we don’t succeed at that effort, the world as a whole within the next few decades will face a declining standard of living, or perhaps something worse. That’s the reason why I decided to devote most of my career efforts at this stage of my life to convincing people that our problems have to be taken seriously and won’t go away otherwise. On the other hand, we shall be able to solve our problems – if we choose to do so.

Remember that impact is the product of two factors: population multiplied times impact per person.