My views may seem to ignore a moral imperative that businesses should follow virtuous principles, whether or not it is most profitable for them to do… - Jared Diamond
" "My views may seem to ignore a moral imperative that businesses should follow virtuous principles, whether or not it is most profitable for them to do so. Instead I prefer to recognize that, throughout human history, [...] government regulation has arisen precisely because it was found to be necessary for the enforcement of moral principles. Invocation of moral principles is a necessary first step for eliciting virtuous behavior, but that alone is not a sufficient step.
About Jared Diamond
Jared Diamond (born 10 September 1937) is an American evolutionary biologist, physiologist, bio-geographer and nonfiction author. He is best known for the Pulitzer Prize-winning book, Guns, Germs, and Steel (1997) and for Collapse: How Societies Choose to Fail or Succeed (2005).
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White blood cells and other cells of ours actively seek out and kill foreign microbes. The specific antibodies that we gradually build up against a particular microbe infecting us make us less likely to get reinfected once we become cured. As we all know from experience, there are some illnesses, such as flu and the common cold, to which our resistance is only temporary; we can eventually contract the illness again. Against other illnesses, though—including measles, mumps, rubella, pertussis, and the now defeated smallpox — our antibodies stimulated by one infection confer lifelong immunity. That's the principle of vaccination: to stimulate our antibody production without our having to go through the actual experience of the disease, by inoculating us with a dead or weakened strain of microbe.
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Though seemingly remote from human sexuality, shorebird sexuality is instructive because it illustrates the main message of this book: a species’ sexuality is molded by other aspects of the species’ biology. It’s easier for us to acknowledge this conclusion about shorebirds, to which we don’t apply moral standards, than about ourselves.