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The race to obtain the data is already on, headed by data-giants such as Google, Facebook, Baidu and Tencent. So far, many of these giants seem to have adopted the business model of ‘attention merchants’. They capture our attention by providing us with free information, services and entertainment, and they then resell our attention to advertisers. Yet the data-giants probably aim far higher than any previous attention merchant. Their true business isn’t to sell advertisements at all. Rather, by capturing our attention they manage to accumulate immense amounts of data about us, which is worth more than any advertising revenue. We aren’t their customers – we are their product.

Ever since the Cognitive Revolution, Sapiens have thus been living in a dual reality. On the one hand, the objective reality of rivers, trees and lions; and on the other hand, the imagined reality of gods, nations and corporations. As time went by, the imagined reality became ever more powerful, so that today the very survival of rivers, trees and lions depends on the grace of imagined entities such as the United States and Google.

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Indeed, many movies about artificial intelligence are so divorced from scientific reality that one suspects they are just allegories of completely different concerns. Thus the 2015 movie Ex Machina seems to be about an AI expert who falls in love with a female robot only to be duped and manipulated by her. But in reality, this is not a movie about the human fear of intelligent robots. It is a movie about the male fear of intelligent women, and in particular the fear that female liberation might lead to female domination. Whenever you see a movie about an AI in which the AI is female and the scientist is male, it’s probably a movie about feminism rather than cybernetics. For why on earth would an AI have a sexual or a gender identity? Sex is a characteristic of organic multicellular beings. What can it possibly mean for a non-organic cybernetic being?

If Greeks and Germans cannot agree on a common destiny, and if 500 million affluent Europeans cannot absorb a few million impoverished refugees, what chances do humans have of overcoming the far deeper conflicts that beset our global civilisation?

The loss of many traditional jobs in everything from art to healthcare will partly be offset by the creation of new human jobs. GPs who focus on diagnosing known diseases and administering familiar treatments will probably be replaced by AI doctors. But precisely because of that, there will be much more money to pay human doctors and lab assistants to do groundbreaking research and develop new medicines or surgical procedures.

Yet like many other human traits that made sense in past ages but cause trouble in the modern age, the knowledge illusion has its downside. The world is becoming ever more complex, and people fail to realise just how ignorant they are of what’s going on. Consequently some who know next to nothing about meteorology or biology nevertheless propose policies regarding climate change and genetically modified crops, while others hold extremely strong views about what should be done in Iraq or Ukraine without being able to locate these countries on a map. People rarely appreciate their ignorance, because they lock themselves inside an echo chamber of like-minded friends and self-confirming newsfeeds, where their beliefs are constantly reinforced and seldom challenged.
Providing people with more and better information is unlikely to improve matters. Scientists hope to dispel wrong views by better science education, and pundits hope to sway public opinion on issues such as Obamacare or global warming by presenting the public with accurate facts and expert reports. Such hopes are grounded in a misunderstanding of how humans actually think. Most of our views are shaped by communal groupthink rather than individual rationality, and we hold on to these views out of group loyalty. Bombarding people with facts and exposing their individual ignorance is likely to backfire. Most people don’t like too many facts, and they certainly don’t like to feel stupid. Don’t be so sure that you can convince Tea Party supporters of the truth of global warming by presenting them with sheets of statistical data.

How can we distinguish what is biologically determined from what people merely try to justify through biological myths? A good rule of thumb is ‘Biology enables, Culture forbids.’ Biology is willing to tolerate a very wide spectrum of possibilities. It’s culture that obliges people to realize some possibilities while forbidding others. Biology enables women to have children – some cultures oblige women to realize this possibility. Biology enables men to enjoy sex with one another – some cultures forbid them to realize this possibility. Culture tends to argue that it forbids only that which is unnatural. But from a biological perspective, nothing is unnatural. Whatever is possible is by definition also natural. A truly unnatural behavior, one that goes against the laws of nature, simply cannot exist.

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