The race to obtain the data is already on, headed by data-giants such as Google, Facebook, Baidu and Tencent. So far, many of these giants seem to ha… - Yuval Noah Harari

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The race to obtain the data is already on, headed by data-giants such as Google, Facebook, Baidu and Tencent. So far, many of these giants seem to have adopted the business model of ‘attention merchants’. They capture our attention by providing us with free information, services and entertainment, and they then resell our attention to advertisers. Yet the data-giants probably aim far higher than any previous attention merchant. Their true business isn’t to sell advertisements at all. Rather, by capturing our attention they manage to accumulate immense amounts of data about us, which is worth more than any advertising revenue. We aren’t their customers – we are their product.

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About Yuval Noah Harari

Yuval Noah Harari (Hebrew: יובל נח הררי; born 24 February 1976) is an Israeli professor of history at the Hebrew University of Jerusalem and the author of Sapiens: A Brief History of Humankind.

Biography information from Wikiquote

Also Known As

Native Name: יובל נח הררי
Alternative Names: Yuval N. Harari

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How do you cause people to believe in an imagined order such as Christianity, democracy or capitalism? First, you never admit that the order is imagined. You always insist that the order sustaining society is an objective reality created by the great gods or by the laws of nature. People are unequal, not because Hammurabi said so, but because Enlil and Marduk decreed it. People are equal, not because Thomas Jefferson said so, but because God created them that way. Free markets are the best economic system, not because Adam Smith said so, but because these are the immutable laws of nature.

According to the Buddha, then, life has no meaning, and people don’t need to create any meaning. They just need to realise that there is no meaning, and thus be liberated from the suffering caused by our attachments and our identification with empty phenomena.

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Whenever politicians start talking in mystical terms, beware. They might be trying to disguise and excuse real suffering by wrapping it up in big incomprehensible words. Be particularly careful about the following four words: sacrifice, eternity, purity, redemption. If you hear any of these, sound the alarm. And if you happen to live in a country whose leader routinely says things like ‘Their sacrifice will redeem the purity of our eternal nation’ – know that you are in deep trouble.

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