If there was any doubt about the need for social transformation in 1970, that need is clear and urgent today. … I am now more convinced than ever tha… - Charles A. Reich

America is dealing death, not only to people of other lands, but to its own people. So say the most thoughtful and passionate of our youth, from California to Connecticut.

What is lacking today is that people are not in any way experimenting with a different way to live, a different way to feel, a different way to be. The things that troubled young people in the '60s and the things that trouble young people today seem quite different, in the sense that the troubles today are mostly material trouble — I can't get a job; I can't support a family; whereas the complaints in the 1960s were more spiritual — I don't feel like a real person, or something like that. However, they are related. Whether you're complaining about spiritual emptiness or material emptiness, you're ultimately complaining about the same system that's creating both kinds of emptiness. That's the link between The Greening of America of 40 years ago and the way young people are feeling today.

One cannot sell anything to a satisfied man. Ergo, make him want something new, or take away something that he has and then sell him something to take its place.