An ad that pretends to be art is — at absolute best — like somebody who smiles warmly at you only because he wants something from you. This is dishon… - David Foster Wallace
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An ad that pretends to be art is — at absolute best — like somebody who smiles warmly at you only because he wants something from you. This is dishonest, but what's sinister is the cumulative effect that such dishonesty has on us: since it offers a perfect facsimile or simulacrum of goodwill without goodwill's real spirit, it messes with our heads and eventually starts upping our defenses even in cases of genuine smiles and real art and true goodwill. It makes us feel confused and lonely and impotent and angry and scared. It causes despair.
David Foster Wallace (21 February 1962 – 12 September 2008) was an American novelist, essayist, and short story writer. His works include The Broom of the System (novel), Infinite Jest (novel), The Girl With Curious Hair (short story collection), Brief Interviews with Hideous Men (short story collection), A Supposedly Fun Thing I'll Never Do Again (essay collection), and the posthumously-published The Pale King (novel) and Both Flesh and Not (essay collection).
Certain sincerely devout and spiritually advanced people believe that the God of their understanding helps them find parking places and gives them advice on Mass. Lottery numbers.
The key is the ability, whether innate or conditioned, to find the other side of the rote, the picayune, the meaningless, the repetitive, the pointlessly complex. To be, in a word, unborable... It is the key to modern life. If you are immune to boredom, there is literally nothing you cannot accomplish.
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