The problem is never the problem. The problem is your attitude about the problem. Think before you rush into action. - Ziad Abdelnour

Passion isn't enough for financial success. Your passion needs to make you money.

Keep in mind that pitching investors is a process that requires preparation, data, vision, and honesty. And even if an investor passes on this particular start-up, don’t burn the bridge.

A major reason so many start-ups fail is the flawed assumption that if the product is good enough, consumers will find it, the Field of Dreams philosophy of Build it and they will come. Except a lot of times, they don’t. Founders can be overly optimistic when it comes to acquiring customers instead of better preparing for what is usually a time consuming and expensive aspect of growing a business.