In the modern industrial communities... the apparatus of living has grown so elaborate and cumbrous... that the consumers of these things cannot make… - Thorstein Veblen

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In the modern industrial communities... the apparatus of living has grown so elaborate and cumbrous... that the consumers of these things cannot make way with them in the required manner without help.

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About Thorstein Veblen

Thorstein Bunde Veblen (30 July 1857 – 3 August 1929) was a Norwegian-American sociologist and economist and a leader of the Efficiency Movement, most famous for The Theory of the Leisure Class (1899).

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Native Name: Thorstein Bunde Veblen
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Habituation to bargaining and to the competitive principles of business necessarily brings it about that pecuniary standards of efficiency invade (contaminate) the sense of workmanship; so that work, workmen, equipment and products come to be rated on a scale of money values, which has only a circuitous and often only a putative relation to their workmanlike efficiency or their serviceability. Those occupations and those aptitudes that yield good returns in terms of price are reputed valuable and commendable, — the accepted test of success, and even of serviceability, being the gains acquired. Workmanship comes to be confused with salesmanship, until tact, effrontery and prevarication have come to serve as a standard of efficiency, and unearned gain is accepted as the measure of productiveness.

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The machine process pervades the modern life and dominates it in a mechanical sense. Its dominance is seen in the enforcement of precise mechanical measurements and adjustment and the reduction of all manner of things, purposes and acts, necessities, conveniences, and amenities of life, to standard units.

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