...it is better to understand who you are than where you are going — for where you are going will almost certainly change. - Jim Collins

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...it is better to understand who you are than where you are going — for where you are going will almost certainly change.

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About Jim Collins

James C. "Jim" Collins, III (born 1958) is an American business consultant, author, and lecturer on the subject of company sustainability and growth.

Biography information from Wikiquote

Also Known As

Alternative Names: James “Jim” Collins Jr. James Collins Jr. James Collins
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Additional quotes by Jim Collins

Certainly, we always need to search for new ideas and solutions — invention and discovery move humankind forward — but the biggest problems facing organizations today stem not from a dearth of new management ideas (we’re inundated with them), but primarily from a lack of understanding the basic fundamentals and, most problematic, a failure to consistently apply those fundamentals

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The good-to-great leaders understood three simple truths. First, if you begin with “who,” rather than “what,” you can more easily adapt to a changing world. If people join the bus primarily because of where it is going, what happens if you get ten miles down the road and you need to change direction? You’ve got a problem. But if people are on the bus because of who else is on the bus, then it’s much easier to change direction: “Hey, I got on this bus because of who else is on it; if we need to change direction to be more successful, fine with me.” Second, if you have the right people on the bus, the problem of how to motivate and manage people largely goes away. The right people don’t need to be tightly managed or fired up; they will be self-motivated by the inner drive to produce the best results and to be part of creating something great. Third, if you have the wrong people, it doesn’t matter whether you discover the right direction; you still won’t have a great company. Great vision without great people is irrelevant.

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