...it is better to understand who you are than where you are going — for where you are going will almost certainly change. - Jim Collins

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...it is better to understand who you are than where you are going — for where you are going will almost certainly change.

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About Jim Collins

James C. "Jim" Collins, III (born 1958) is an American business consultant, author, and lecturer on the subject of company sustainability and growth.

Biography information from Wikiquote

Also Known As

Alternative Names: James “Jim” Collins Jr. James Collins Jr. James Collins
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What drives your economic engine. All the good-to-great companies attained piercing insight into how to most effectively generate sustained and robust cash flow and profitability. In particular, they discovered the single denominator — profit per x — that had the greatest impact on their economics.

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