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Bill Walsh was not afraid of talent. He hired assistant coaches who were extremely good, and he did it with the expectation that they would move on — up to head coaching positions. And in fact, about fifteen of them did. He didn’t feel that you sold your soul to the company store. While you were a 49er, you were expected to give it your all, but Bill was very enlightened in the way he supported the lives and careers of employees beyond just what they could do for his team.

enabling us to establish a near-permanent “base camp” near the summit, consistently close to the top, within striking distance, never falling to the bottom of the mountain and having to start all over again. Initially, it meant I had to drastically change the environment, raise the level of talent, and teach everyone what they needed to know to get to where I wanted us to go.

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This success wasn’t an accident; I had written the script for our success. Informed preplanning — looking perceptively into the future and getting ready for it — gave the Stanford football team a distinct advantage. I took that advantage with me when I was hired by the 49ers.

you must not only have a plan but also prepare for what happens if the plan works or fails or if an unexpected situation suddenly requires a completely different approach. What then? And what happens after that? And after that?

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Someone will declare, “I am the leader!” and expect everyone to get in line and follow him or her to the gates of heaven or hell. My experience is that it doesn’t happen that way. Unless you’re a guard on a chain gang, others follow you based on the quality of your actions rather than the magnitude of your declarations.

When you reach a large goal or finally get to the top, the distractions and new assumptions can be dizzying. First comes heightened confidence, followed quickly by overconfidence, arrogance, and a sense that “we’ve mastered it; we’ve figured it out; we’re golden.” But the gold can tarnish quickly. Mastery requires endless remastery. In fact, I don’t believe there is ever true mastery. It is a process, not a destination. That’s what few winners realize and explains to some degree why repeating is so difficult. Having triumphed, winners come to believe that the process of mastery is concluded and that they are its proud new owners.

Leaders sometimes wonder why they or their organization fail to achieve success, never seem to reach their potential. It’s often because they don’t understand or can’t instill the concept of what a team is all about at its best: connection and extension. This is a fundamental ingredient of ongoing organizational achievement. (Of course, incompetence as a leader is also a common cause of organizational failure.) Combat soldiers talk about whom they will die for. Who is it? It’s those guys right next to them in the trench, not the fight song, the flag, or some general back at the Pentagon, but those guys who sacrifice and bleed right next to them. “I couldn’t let my buddies down,” is what all soldiers say. Somebody they had never seen before they joined the army or marines has become someone they would die for. That’s the ultimate connection and extension.

The second-richest man in America, Warren Buffett, says one of his biggest challenges is to help his top people — all wealthy beyond belief — stay interested enough to jump out of bed in the morning and work with all the enthusiasm they did when they were poor and just getting started.