MY FIVE DOS FOR GETTING BACK INTO THE GAME:
1. Do expect defeat. It’s a given when the stakes are high and the competition is working ferociously to beat you. If you’re surprised when it happens, you’re dreaming; dreamers don’t last long.
2. Do force yourself to stop looking backward and dwelling on the professional “train wreck” you have just been in. It’s mental quicksand.
3. Do allow yourself appropriate recovery — grieving — time. You’ve been knocked senseless; give yourself a little time to recuperate. A keyword here is “little.” Don’t let it drag on.
4. Do tell yourself, “I am going to stand and fight again,” with the knowledge that often when things are at their worst you’re closer than you can imagine to success. Our Super Bowl victory arrived less than sixteen months after my “train wreck” in Miami.
5. Do begin planning for your next serious encounter. The smallest steps — plans — move you forward on the road to recovery. Focus on the fix.
MY FIVE DON’TS:
1. Don’t ask, “Why me?”
2. Don’t expect sympathy.
3. Don’t bellyache.
4. Don’t keep accepting condolences.
5. Don’t blame others.
American football coach (1931–2007)
William Ernest Walsh (November 30, 1931 – July 30, 2007) was an American professional and college football coach. He served as head coach of the San Francisco 49ers and the Stanford Cardinal, during which time he popularized the West Coast offense. After retiring from the 49ers, Walsh worked as a sports broadcaster for several years and then returned as head coach at Stanford for three seasons. Walsh went 102–63–1 (wins-losses-ties) with the 49ers, winning 10 of his 14 postseason games along with six division titles, three NFC Championship titles, and three Super Bowls. He was named NFL Coach of the Year in 1981 and 1984. In 1993, he was elected to the Pro Football Hall of Fame. He is widely considered amongst the greatest coaches in NFL history.
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Someone will declare, “I am the leader!” and expect everyone to get in line and follow him or her to the gates of heaven or hell. My experience is that it doesn’t happen that way. Unless you’re a guard on a chain gang, others follow you based on the quality of your actions rather than the magnitude of your declarations.
My Standard of Performance — the values and beliefs within it — guided everything I did in my work at San Francisco and are defined as follows: Exhibit a ferocious and intelligently applied work ethic directed at continual improvement; demonstrate respect for each person in the organization and the work he or she does; be deeply committed to learning and teaching, which means increasing my own expertise; be fair; demonstrate character; honor the direct connection between details and improvement, and relentlessly seek the latter; show self-control, especially where it counts most — under pressure; demonstrate and prize loyalty; use positive language and have a positive attitude; take pride in my effort as an entity separate from the result of that effort; be willing to go the extra distance for the organization; deal appropriately with victory and defeat, adulation and humiliation (don’t get crazy with victory nor dysfunctional with loss); promote internal communication that is both open and substantive (especially under stress); seek poise in myself and those I lead; put the team’s welfare and priorities ahead of my own; maintain an ongoing level of concentration and focus that is abnormally high; and make sacrifice and commitment the organization’s trademark.